The average person will scan a website for 10-20 seconds before making a decision to leave or continue reading. But print will capture that same individual, with either high or low intent to buy, for much longer. And people retain more information when they read physical print as well because they tend to read more slowly as it is a multi-sensory experience.

Print Adverts Last an Average of 3 Months

How long does a digital adverts stay in front of a prospect? 2 seconds? Maybe 3? With a print advert, not only can the reader go back to confirm what they read…the next person who picks up Your North East in a coffee shop, salon, dentist office, gym, or repair waiting room is going to see that same advert. That means your name, your offer, your logo becomes familiar with every read.

Physical = Real to the Human Brain

Humans trust a physical advert more than a digital one because it engages with our “spatial memory networks”. That means that the all-important Know-Like-Trust factors are built into print simply because humans trust the physical more than the digital…still. Even today.